What is covered
Web content written
for each market
Website translation covers page text, navigation, product descriptions, page titles and meta descriptions, blog articles and advertising copy.
Content is usually exported from the content management system as XLIFF, spreadsheets or HTML, translated in CAT software and returned in the same structure, so tags and links stay intact.
The language variant matters on the web: the language list includes separate variants of English, French, Spanish, Italian and Portuguese. Advertising texts are translated by translators experienced in marketing copy.
Website translation in practice
Content, method
and standard
Typical content
Web pages, menus, online-shop product texts, page titles and meta descriptions, blog articles, newsletters and advertising copy.
Process specifics
Text is translated from exported files so markup stays intact. Search terms for the target market can be agreed before translation starts.
Quality standard
Translation and revision under ISO 17100, within a quality management system certified to ISO 9001:2015 for translation and localisation.
Questions
Questions about
website translation
In which format should website content be sent?
An export from the content management system, such as XLIFF, a spreadsheet or HTML, is the most efficient. Copying text into documents works too, but loses the link to the page structure.
Can a website be translated into UK or US English?
Yes. Both are offered, as are French for France or Canada, Spanish for Spain or Latin America and three Portuguese variants. See English translation.
Are page titles and meta descriptions translated too?
Yes, when they are included in the export. They are translated as text for the target market, with search terms agreed with the client where needed.